Salto

Brand identity and visual system for a generative AI business platform.

Overview

Salto is a generative AI platform designed to support entrepreneurs through market research, business insights, and idea development tools.

For this project, I designed the brand identity and visual guidelines with a focus on clarity, consistency, and scalability across digital touchpoints.

The work included:

  • logo and identity direction

  • typography and color systems

  • visual language definition

  • brand usage guidelines

The final identity positions Salto as a modern and reliable technology platform while maintaining a clean and accessible visual experience.